Award-winning poster campaign for a hot hot Texas chili.
50% of M-rated games were ending up in the hands of kids under 15. Mediawise, a family watch group asked us to create a campaign to inform parents of the violence that was in their child's games to help them make more informed choices about purchasing.
The campaign was a huge success, raising over 1.5 million dollars for the organization.
The commercial ran only once and had so many responses it crashed the client server.